You Can Make Money Online Using Search Engines To Get Targeted Traffic To Your Website

Using search engines to send visitors to your web page is one way of how to make money online and is frequently labeled as search engine optimization or SEO. There are numerous other techniques to obtain traffic other than utilizing search engines, like forums, blogs, content syndication, article directories, classified ads and more.

When ever I allude to search engines, I really mean Google or Yahoo or MSN or other search engines. Google, however, is indeed the largest search engine with approximately 80% of all search engine traffic.

Google values or prioritizes the pages of a website and not the website as a whole. It's really crucial for a webmaster to understand this specifically if you want to grasp how to make money online. A website could include lots of individual pages and Google would crawl each and every page and form a decision about the value of that page and whether that page will come up when someone does a search.

The terms someone enters into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are determined by the keyword terms and are believed to be relevant by Google. Google achieves this by crawling the many millions of web pages in cyberspace and looks for content pertinent to the keyword search terms.

The results are also called SERPS or search engine results pages. Included in the SERPS are two types of results. There are the free organic results in the to the left in the middle and the fee based ads on the right side and periodically at the top placed above the free organic results.

The paid or sponsored ads are actually free to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is defined as pay per click advertising or PPC and the advertiser has bid for position on the page.

Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get just a few points more but the free organic ads receive the highest clicks on average. A marketer can, however, get a paid ad on the page reasonably fast for a price but the organic ad placements especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll find out as you learn how to make money online.

Google loves content and will compensate you with high rankings in the SERPS. Google also loves back links. What this means is that when other websites are linking back to your site Google believes your site is valued and relevant and will reward you in the SERPS for this too. The more established the site linking back to you the better Google likes it.

Probably the easiest way to get content on the web and get a high ranking in the SERPS for no cost is to write an article around a particular keyword, as long as it's not too broad of a keyword or too ambitious, and then publish to a highly visited article directory like Ezine Articles.

You will place a link to your website in the resource or bio box in the article directory so readers of the article can find you.

One additional benefit to putting your article on a high ranking article directory is that other website owners will eventually link back to your article and you'll build lots of back links.

You now know how to make money online using the search engines so go and originate content and build back links to your website.

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